Our Story

Nonche started between two friends, Jack and Kiran, at William & Mary.

The idea was simple: we’ve always admired people who are serious about what they do without being too serious about themselves. People with a little confidence, a little swagger, and the ability to make whatever they’re doing look easier than it probably is.

We wanted to build a brand around that feeling—classic clothes, sporting influence, and an attitude that doesn’t try too hard.

Whatever you’re into, do it well. Have some fun with it.

Keep it nonche.